In the last four to five years, the satellite market has come down drastically and for some reason, only the small and medium budget films have faced the brunt. Inside sources say this is due to the new strategy adopted by the TV channels to get these films for free or cheap.
At the same time, there is a huge demand for big star films and the one coolproperty in that category is superstar Mahesh Babu. He has got tremendous following among the youth, family and women audience. Hence, the home audience is a big fan of Mahesh.
In that process, reports have now arrived that Mahesh’s new film Brahmotsavam satellite rights has gone for a whopping 23 crores. The TV channel’s name is not being disclosed and they are confident that one screening of this film on the channel will recover more than 60% of their investment.
Already there is high expectations on Brahmotsavam movie because of the first look and shooting pics. Reports say the film’s shooting is completed by 80 percent and everything is going as planned to meet the deadline of April 29th release. The film is directed by Sreekanth Addala and Samantha, Pranitha and Kajal Aggarwal are the leading ladies. Music is by the talented Mickey J Meyer.