The presence and impact of Indian cinema on an international platform is there but it is not as penetrating as Hollywood or other world cinema. Despite that, Bollywood has been doing its best to make its presence felt wherever possible and new strategies are evolving.
This time, Bollywood has gone ahead and releasing a film in Romanian language. We are talking about the historical opus which is directed by the colorful film maker Sanjay Bhansali. This has Ranveer Singh, Deepika Padukone, Priyanka Chopra. The film is now released in Romania as Glorie Si Iubire and this is a rather unusual attempt.
Glorie Si Iubire
Reports from Romania reveal that the locals are curious about this film and they want to watch it to get an idea of how the Indian cinema works. The dynamics of the box office is rather volatile and sometimes it gets really hard to predict which way it would go. This rests entirely on the audience and how they receive a film. Here is an interesting case study.
Just when the trade pundits began to close the file thinking it would sink, ‘Bajirao Mastani’ has begun picking up and it has made 108.70 crores at domestic market while the overseas has contributed 138.70 crores. This is a good success. Until this year end there will be good collections for this Bajirao Mastani and get into the success rate at box office.